2022- Your Commission At Work

MEET YOUR TEAM

“ T h e s t r e n g t h o f t h e t e a m i s e a c h i n d i v i d u a l m e m b e r . T h e s t r e n g t h o f e a c h m e m b e r i s t h e t e a m . ” — P h i l J a c k s o n

Michelle Grainger Executive Director Michelle is a visionary who gives scope to the Commission’s activities and helps the organization stay on course, remaining aligned with both our goals and our roots. As the biggest cheerleader of NC Sweetpotatoes, Michelle uses strong relationships among her peers, media, industry associates and key partners to effectively advocate and communicate the vast benefits and uniqueness of our orange superfood. With a passion for agriculture as the catalyst to be an effective representative both of and to our industry, she serves as the chief representative of the organization, engages with audiences and guides activities to advance the mission of the Commission. Cindy Vanderhoof Finance & Operations Specialist Alongside the Executive Director, Board of Directors and Finance Committee, Cindy monitors the financial health of the organization. With careful attention to detail, she is responsible for ensuring the organization remains in good financial standing with vendors, communicates with growers to ensure assessment accuracy and oversees human resources and employees’ payroll processes. This same attention to detail is unmistakable as she helps plan successful events for our membership, including the Annual Meeting of Membership, FarmHER event and National Sweetpotato Convention.

CoCo Daughtry Communications Specialist CoCo‘s efforts in public relations, media and promotions help bring awareness to the outstanding benefits of our nutrient-dense superfood. Alongside our marketing firm and promotions committee, she helps build and promote NCSP’s reputation within consumer markets. As an enthusiastic representative or our organization, CoCo coordinates with industry professionals and the public to support the goal of increasing sweetpotato consumption through advertising and education. In addition, CoCo helps plan and implement promotional campaigns and is responsible for overseeing the implementation of both internal and external communication strategies.

Brittany Beasley Communications Intern

Having demonstrated the necessary work ethic to receive the Highest FFA honor bestowed, The American Degree, Brittany has made a mark for herself as an integral part of the NCSPC team. Brittany provides support to carry out marketing strategies and campaigns, assists with grower communication and website content, attends company meetings and events and organizes and maintains marketing collateral for NCSPC. In addition to her contributions to our industry, Brittany is preparing for graduation from the University of Mount Olive in December, and is also actively running her family farm's show pig operation.

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