2023 Assessment Newsletter

Recipe Development This year, we were able to increase our arsenal of recipes for our new website and for consumer usage by working with recipe developers who provided fresh ideas and on-trend development that focused on the ease of use and versatility of sweetpotatoes throughout the year. Restaurant Week Through our third Eat Sweet Restaurant Week, we were able to showcase the versatility of the sweetpotato in various restaurants throughout the state by tapping into the creativity of our local chefs. In the end, 15 restaurants from Ashville to Wilmington shared their talents with us through delectable dishes such as Daniel San Asian Kitchen's *Sushi & Bistro Sweetpotato Child O' Mine Sushi Rolls and Asali Desserts & Cafe's Sweetpotato Cream Atayef. Reviving the Supper Club Chef Series Reviving the Supper Club Chef Series allows us to address numerous strategies while supporting a worthwhile cause. While Ripe for Revival’s mission is to “revive communities through food”, their chef series allows us to highlight the NC sweetpotato as an ingredient that though it may be humble in it’s origins, can be elevated in a way that is exciting to foodies all over. This event provides opportunity for us to educate why the NC sweetpotato is a premium product as well as showing the “home cook” how they can really do something that perhaps prior generations have never considered. It is interactive, educational and tasty- not to mention memorable! Sarah Schlichter We continued our long-standing relationship with subject matter expert and NCSPC’s RD of record, Sarah Schlichter, who allows us to be credible in the nutrition space not only at conferences but also throughout the year via our website and nutrition communications. Sarah is a working mom of three young children and a former college athlete. She loves sweetpotatoes so much, her dog’s name is Tater!! If you don’t follow her already, check out her Instagram account @bucketlisttummy_rd.

Social Giveaways Our social giveaways encourage consumers to engage on social media and help us translate that engagement to sweetpotato consumer sales. One popular giveaway was our September "North Carolina Day" giveaway that rewarded lucky winners with fun kitchen swag to use when preparing sweetpotatoes at home.

Social media contest prize pack

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