2023 Assessment Newsletter

Nutritional work To ensure accurate nutritional information is shared and promoted, the Liquid team has worked with consultant dietician Sian Porter. With Sian’s guidance, the Liquid team has created key messages surrounding nutrition and began researching potential charities to partner with that are the most relevant to sweetpotatoes’ nutritional benefits and the target markets. *Nutritional messaging and laws vary from country to country and this effort is key for credibility. Recipe development & photography In the first six months, Liquid developed eleven recipes and completed photoshoots for each, tailoring the food styling to each territory, and preparing mood boards in advance to share with the Commission. Additionally, a comprehensive audit was conducted across all recipe databases in each category- including the US hat had been created to date. Those efforts included appropriate translations required. Account Management Monthly meetings are held with both the NCSPC office staff as well as the FullTilt team and the Promotions committee. Developing external relationships was a key part of the first six months of the NCSPC account, including connecting with the US Embassies in London, Paris and Berlin as well as attending networking events on developing business from the US, for example, meeting with the Transatlantic Chamber of Commerce.

The team regularly reviews UK and EU laws and import/export regulations and shared updates with the US team.

Trips/events

Berlin, February 2023 In February, the fresh produce trade show, Fruit Logistica, took place, for which Liquid developed three recipes that champion sweetpotatoes as a main ingredient. The recipes were showcased at the show by an external team on the ground. Paris, February 2023 In February, two members of the Liquid team traveled to Paris to attend a culinary masterclass held at Lycée Albert de Mun arranged by the US Embassy, Paris FAS office. At the masterclass, Liquid captured video content of the event, including an interview with Head Chef and Partyologist Nancy Waldeck about North Carolina sweetpotatoes, their nutritional benefits and recipes. Liquid also took this as an opportunity to develop key relationships with the U.S. Embassy in Paris. A video was produced showcasing the event and interview, including a second version with French subtitles.

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