2024 - Your Commission at Work

On behalf of your NCSPC Promotions Committee, a few thoughts from Chairwoman Brenda Oglesby

North Carolina leads the U.S. production of one of the most versatile and nutritious foods known to man the sweetpotato. Since 1961, the NC Sweetpotato Commission has served to promote the consumption of NC Sweetpotatoes through marketing and promotional strategies to ensure this orange (not to mention many other colors and varieties) NC superfood is available to consumers both domestically and internationally. The efforts to drive demand have increased exponentially over the years, with the story of the hard work, dedication, and sacrifice of our members being shared to help boost the value of your product. Our world may have changed since 1961, but the benefits of adding NC sweetpotatoes to shopping carts haven’t. We have a staple ingredient that can be elevated as a main dish, side dish, salad, smoothie, dessert, snack, mocktail or even a cocktail! It’s good for toddlers, athletes, diabetics, the health conscious, and pets. Consumers surely get a bang for their buck with OUR sweet addition to their carts. To encourage consumers across the globe to include sweetpotatoes as a regular addition to their menu, we’ve partnered with chefs, influencers, registered dietitians, culinary arts staff & students, trade publications, and retailers to share the health and versatility of the NC sweetpotato. AND have two strong partnerships, who serve as further extensions of our team in domestic and international (UK/EU) agency representation to help us ensure we reach both the consumers and trade professionals who ultimately drive our state’s product from your fields to the plates of consumers.

Consumer PR

Hispanic Market Outreach

Retail Marketing

Social Media & Influencer Collaboration

Nutritional Trade Shows/ Registered Dietitian Collaborations

Domestic Marketing

Recipe Development / Website Update

Trade Advertising

Foodservice Marketing

School Nutrition

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