2024 - Your Commission at Work

The next several pages provide a high-level overview of this year’s marketing activities paid for with your assessment dollars to promote NC sweetpotatoes for Any Reason...Any Season ! In addition to assessment funds, this past year was the first year that we had access to funds generously awarded by the North Carolina General Assembly in the form of recurring funds to be used solely for NC Sweetpotato marketing both at home and abroad. This funding allocation helps offset the significant acreage reduction we have experienced over the past few years, while further helping us leverage our existing efforts to create greater demand for our state vegetable. The next time you see your local representative or senator, we encourage you to express the industry’s gratitude for their confidence in our product and continued support of our industry. Members of the Promotions Committee meet every three weeks and give tirelessly of their time and expertise on behalf of the entire industry. The efforts and decisions made are not taken lightly and are guided with the professional expertise and enthusiasm of FullTilt Marketing (fulltiltmarketing.net) as our Domestic Marketing partner, and Liquid (weareliquid.com) as our International Marketing partner, not to mention our colleagues and advisors at the NC Department of Agriculture marketing division. There are good things in store for North Carolina Sweetpotatoes through these efforts. If you would like to learn more about promotions or feel you may be interested in giving of your time, please contact the Commission office.

Promotions Committee

Stephanie Williams Charlotte Vick Kim LeQuire Annette Starling Beth Taylor

Brenda Oglesby, Committe Chair Pepe Calderon Jordan Jackson Thomas Joyner Rob Hill Heather Barnes, NCDA Advisor

Jeff Thomas, NCDA Advisor

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