2024 - Your Commission at Work

07

Trade & Nutrition Marketing

NC Sweetpotato Commission Website

Fiscal year 2023-2024 began with the launch of our new and improved (and not to mention beautiful!) website. After many months of creative briefs, virtual meetings, rewriting and reorganizing, we were able to unveil a website we are all proud of. It features a modern look, along with a user-friendly interface. With consumers becoming more prone to making purchases via digital marketing, one of its most notable features is the ability to search by ingredients consumers already have in their kitchens to help them find delicious, versatile and easy to make recipes any night of the week. Specific filters are available based on desired mealtimes, meal types, lifestyle, type of cuisine and season the user is looking to create. To amplify this feature, we have continued to share photography and recipes on our social media channels by targeting consumers most likely to invest in purchasing sweetpotatoes and prioritize cooking at home.

Every month, we review analytics for the website and compare them to previous months. Now that the website is turning one, we have a year of data from which to compare its traffic more easily. Improvements and edits are easier than ever on this updated version. We also review how our Google Ads Grant is performing to make any necessary tweaks. (These are grant dollars from Google and do not come from our other grants or grower funds.) If you haven’t checked out our new site, we encourage you to do so and hope that you love it as much as we do!

10