2024 - Your Commission at Work

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Photography This year, we continued our partnership with Kevin Chelko Photography, a Charlotte-based photographer and food stylist who has helped us re photograph older recipes and provide vibrant and modern images that are eye-catching – all to improve views and click-through- rates. We completed four photoshoots for 36 recipes which enabled a much needed facelift. These images were low-resolution, had become dated over the years, or were ones we never had the rights or access to from the start. Updated images are necessary in our day-to-day marketing efforts for a wide range of needs such as point-of-sale imagery, website photos, and additional marketing materials. Furthermore, as trends shift and

consumer behavior changes, we have made significant investment in new recipes to ensure that we have options for all diet types. As new snacks and appetizers emerge, we must persist in including foods on the website that appeal to all age ranges to increase consumption per capita in the long term.

Social Media Video Creation We expanded our presence by creating a TikTok account to reach Gen-Z and Millennials. The content is centered around recipe video tutorials showing consumers how to make popular main dishes, snacks, and sides on our website. By working with Alex Pasternak and The Basement Studios, we have tested out several video techniques including content that shows his personality, and others that strictly focus on the recipes themselves. Through this approach, a new audience is exposed to sweetpotatoes and all the wonderful ways they can be enjoyed for any reason, any season. Additionally, this budget allowed us to create recap “Sizzle Reels” as record-keeping of all the great activities we performed this year.

Social Media, Giveaways + Boosts For a product and brand to have a strong presence on social media, boosting is imperative to gain engagement (reactions such as likes, shares, and comments). Posting organically no longer leads to high engagement as it once did. Therefore, by having a monthly budget dedicated to improving our visibility on key platforms such as Instagram, Facebook, and TikTok we have seen an increase in followers and reactions, further proving the need to continue investing in social growth.

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