2024 - Your Commission at Work

Dawn Jackson Blatner ( @DJBlanter ): Author, Nutritionist, and Media Pro are just a few roles where this creator shines. Her infectious smile and vivacious personality have drawn in new users who have become interested in watching unusual ways to incorporate sweetpotatoes into meal planning. The collaboration has resulted in multiple recipes including Sweetpotato Croutons, Sweetpotato Fudge Brownies, Sweetpotato Waffles, Sweetpotato Burrito Bowls, and a Spring Sweetpotato Snack Board. All video content amassed 28,012 total reactions .

Mia Syn ( @NutritionByMia ): As a National On-Air Food Expert who is a nutritionist, and millennial her audience can reach a wide variety of consumers who are either first-time purchasers or avid sweetpotato

lovers. Within the partnership she has developed five new recipes that have been uploaded to Instagram and are available to re-create on the NCSPC website. These recipes all require 5 Ingredients and include Buffalo Chicken Stuffed Sweetpotatoes, High Protein Sweetpotato Cottage Cheese Pasta, Loaded Smashed Sweetpotatoes, Sweetpotato Tortilla Chicken Tacos, and Sweetpotato Pops. All content amassed 452,057 reactions . Additionally, she hosted a tv segment with ABC discussing nutritious and festive recipes and ideas for Valentine’s Day.

Additional Influencers

To expand our reach, we worked with several new creators who have created a diverse recipe selection tailored to our target markets. This strategy attracted new users and showed off the versatile nature of sweetpotatoes.

Caroline Thomason ( @Dietitiancaroline_ ): Caroline is a dietitian, and diabetes expert who grew up with a mother as a chef teaching her the importance of healthy eating. While she has vocalized her own struggles with feeling confident in her own body, sweetpotatoes fit perfectly in her theory of thinking beyond the scale. Her recipe video featured a Sweetpotato Burrito Bowl capitalizing on the “bowl” trend. It amassed 124 total reactions. Expanding beyond the social spectrum, a pre-recorded TV Segment aired on DC News NOW's Lifestyle Show syndicated to WDCW Live and WDCM Local featuring a healthy recipe for the whole family made with North Carolina sweetpotatoes, mango, lime, and maple syrup. The content had opportunity to reach 5 M+ monthly viewers in the DC, Virginia, and Maryland areas. All segments were promoted on the network's website and social platforms. Andrea Mathi s ( @BeautifulEats&Things ): Having battled with her relationship with food for a while, Andrea developed bad eating habits. After realizing the power of a nutritious diet, she was determined to become a Registered Dietitian and teach others how food does not have to be your worst enemy. Working with her has resulted in a successful partnership for NC sweetpotatoes, as consumers have resonated with her authenticity and relatability. Thus far, she created Sweetpotato Tortillas. Total number of reactions to the social post were 21,137. 13