2024 - Your Commission at Work

C arla Contreras ( @ChefCarlaContreras ): Carla is a food stylist, content creator, and strategist who works with different brands to grow their presence. In our partnership, she has developed two recipes that explore the unique flavor profile of sweetpotatoes. The recipe content includes a Sweetpotato Mango Margarita Mocktail and Sweetpotato Vegan Date Dulce De Leche with Chia Pudding. Total reactions for all content were 18,334. Krystal Dunham ( @TheMotherRoadDietitian ): As a registered dietitian and nutritionist who focuses on working with BIPOC (Black, Indigenous, and People of Color) communities, Krystal creates content that centers around eating right and breaking free of diet culture. She created two posts during the year; the first post discussed how sweetpotatoes can help you stress less due to their nutritional attributes and the second post featured Sweet & Spicy Air fryer Sweetpotato Bites ideal for date night or for a party of one-- both were uploaded on socials and as a blog on her website. Total reactions for Krystal’s content were 165.

Sweetpotatoes are great for pets, too?!

Dog Influencers

People have a strong connection with their pets and on average spend $770 per year tending to their needs. Dogs are known as the most popular of pets nationwide. By establishing a partnership with a “wooftastic” creator, Whiskey Bear The Lab , several recipe videos were created giving viewers a new way to approach their pet’s diet. This golden lab assisted his owner Blake Martin by eating the scraps on the table and finishing his plate within seconds. The content included a Sweetpotato Milkshake and Sweetpotato Pancakes made for both humans and dogs. Total reactions were 113,281.

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