2024 - Your Commission at Work

Hispanic Marketing We know the first cultivated sweetpotato was recorded in 750 B.C. in Peru. It’s no surprise, given such a deep history, that Latin and Hispanic cultures appreciate the versatility of our favorite vegetable. In an effort to ensure that we recognize all cultures in our culinary recipe development, we have put special effort this past year in creating culturally relevant and exciting recipes for all.

Hispanic Month E-Cookbook NCSPC launched an e-cookbook titled Sweet Celebrations: Hispanic Heritage Month featuring 12 Latin-inspired recipes ranging from appetizers to beverages, both hot and alcoholic. It included tips on handling and cooking sweetpotatoes, as well as inspirations for home-cooked meals and entertaining loved ones. This activity was a tribute to the Hispanic community who incorporate sweetpotatoes into their traditions and have experimented with their vast flavor profile. Hispanic Influencers To add to our expansive roster of recipes, Hispanic creators @ChefCarlaContreras & @PresleysPantry tested their culinary skills by making a Sweetpotato Margarita Mocktail and a Sweetpotato Flan. The beverage and dessert performed well, garnering 28,745 reactions.

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