2024 - Your Commission at Work

National Sweetpotato Month (February)

Sweetpotatoes are meant to be the star of your plate – especially during National Sweetpotato Month . With traditional shoppers gravitating towards other vegetables during this time of year, this month marked a moment to show consumers why they should adjust their purchasing habits. Throughout the month, new recipe content ranging from delectable sides to ravishing main dishes were promoted displaying the vibrant and colorful flavor palettes that resulted from cooking, grilling, or roasting sweetpotatoes. Partnerships with several creators, including DJ Blatner, Mia Syn, Sarah Schlichter, Christine Florentino, Ayat Sleymann, Samar Kullab, Whiskey Bear The Lab were deployed to thousands of users, encouraging them to whip up creative recipes to celebrate a momentous occasion. Creator Mia Syn, known as a National On-Air Food & Nutrition

Expert, partnered with ABC in Tampa, Fl., tailoring a segment on healthy and festive ideas and recipes for Galentine’s/Valentine’s celebrations. The efforts led to an increase in brand awareness and visibility with new recipes perfect to re-create in the kitchen.

Fourth of July Satellite Media Tour

NCSPC partnered with both Chefs Jamie Gwyn and Matt Moore leading up to the fourth of July Holiday.

Chef Jamie, a former Master Chef judge and stylist for Emeril Lagasse, spoke to audiences on adding a pop of color to their Fourth of July plates.

Chef Matt, an acclaimed griller and author, spoke about adding sweetpotatoes to the grill for the holiday.

These two media tours hit the TODAY Show and additional syndicated morning shows such as Good News Angie (Austin, TX), New England Broadcasting, Listen to Food & Wine talk radio and The Daily Lounge. The tours garnered over 73,101,349 broadcast views on both television and radio and an additional 2,000+ visits to the Commission website.

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