2024 - Your Commission at Work

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Farm Bureau’s NC Field & Family North Carolina Field and Family magazine is a quarterly publication produced for members of the North Carolina Farm Bureau Federation. We ran an ad in two issues (fall and winter) which offered readers a QR code leading to the recipe section of our website. This partnership is one of the ways we continue supporting North Carolina and teach our neighbors throughout the state about the versatility and ease of use of our state vegetable. The magazine is distributed to 599,000 households in North Carolina.

Trade Advertising Part of our Business-to-Business strategy was to partner with trade publications to include creative and vibrant imagery highlighted in both digital and print avenues that drove traffic to our website from retail buyers. In 2023-2024, ads were placed within several media outlets including The Packer, AndNowUKnow, and The Produce News on their websites, newsletters and glossy magazines. This has actually further established our brand presence amongst the trade and encouraged them to visualize opportunities to promote in unlikely purchasing periods.

Food & Nutrition Conference & Expo (FNCE)

The Food & Nutrition Conference & Expo brings food experts, registered dietitians, nutritionists and fellow health experts together to discuss nutrition and address key issues that affect Americans. Last year, the commission attended for the first-time sponsoring Trivia Night hosted by The Healthy Family Project where sweetpotatoes were part of the evening’s menu while dietitians and members of the industry networked and learned why sweetpotatoes are known as a versatile and unique superfood. Health experts signed up to receive our dietitian toolkit to increase their awareness of sweetpotatoes and understand why this nutritional powerhouse should be the star of plates nationwide.

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