2024 - Your Commission at Work

Sarah Schlichter, R.D.

We continued our standing relationship with Sarah Schlichter, our registered dietitian of record. Throughout the year, Sarah wrote monthly blog articles for our website that were timely in topics for the given month and developed recipes with photography and video for our marketing materials and website. She turned these and other recipes into fun social media posts and videos that garnered engagement and provided additional content for her (@bucketlisttummy) and our social media channels. Additionally, she wrote four features for the NCSPC newsletter which included health and nutrition tips, recipes, blurbs and pertinent/seasonal content contributions. Sarah also attended two nutrition focused shows with us, the fall Nutritional News Update (NNU) Meeting and the annual Food & Nutrition Conference & Expo (FNCE) in Denver last October. Prior to the expo, Sarah reviewed our new website to ensure it was compliant with the Academy of Nutrition & Dietetics nutrition guidelines. Once at the expo, she was able to interact with attendees visiting our booth and helped provide the Commission with added credibility.

Sarah Schlichter, R.D.

Nutrition News Update (NNU)

Our team returned to NNU last fall, along with our dietitian of record, Sarah Schlichter. Sarah led the group in her presentation, “One Word – Endless Possibilities,” and a demonstration – both which were a huge hit. Attendees participated in an interactive food break with “Sweetpotato Toast Six Ways,” where they were presented with various toppings of their choice and let their creativity flow. There was something for every palate and included avocado, cream cheese & lox, egg, hummus, tomatoes, yogurt, blueberries, almond butter, banana, granola, honey and chopped pistachios.

A post-event survey was sent by the event organizers and 50 percent of respondents cited the NCSPC’s presentation as a standout and sweetpotatoes as a topic they planned to write about in 2023/2024. In the first four months since the event, we garnered placements in more than 15 major national outlets , including Yahoo.com, Shape.com, Today.com, EatingWell.com, US News, MSN.com, Health.com, EatThis.com, and more through 25 sweetpotato articles or mention by journalists and editors who attended. Media

spanned major national online outlets, social media, and broadcast with more than 8 billion imp pressions . Furthermore, sweetpotato mentions by NNU attendees consistently placed in major national online outlets/ NNU attendees keeping sweetpotatoes top-of-mind in for their journalistic work.

19