2024 - Your Commission at Work

09

International Marketing With this being Liquid’s first full year working in the UK, German, and French markets on behalf of NC sweetpotatoes, it was inevitable that there would be a need to flex and learn when it comes to understanding how the markets and the corresponding media would respond and engage with the Commission’s strategy. As liquid looked to establish the North Carolina Sweetpotato Commission among the consumer titles, they continuously monitored the effectiveness of the approach and as a result, it was altered throughout this year. Since increasing their focus on trade publications , NC sweetpotatoes has achieved a greater reach across international coverage. Moving forward, Liquid will continue to develop relationships with the trade media on behalf of the Commission, submitting forward features and expert comments, as well as proactively sharing our trade-specific news. COVERAGE HIGHLIGHTS BY COUNTRY

Grocery Retail Focus Circulation: 28,300

UK Consumer Title Circulation: 28,000

UK Trade Title Circulation: 60,000

UK Newspaper Circulation: 30,500,000

24