2024 - Your Commission at Work

Influencer Marketing

To highlight the versatility of the NC sweetpotato and encourage usage during warmer months, we collaborated with BBQ extraordinaire, Tina Kirchoff. Tina created a grilled sweetpotato chicken skewer with chimichurri and apricot, sumach and a chilli garlic dip. This COOKING & BBQ WITH TINA Instagram: @cookingandbbq_with_tina (35.6k followers)

Ian Haste Instagram: @hasteskitchen (75.3K followers)

NCSPC UK collaborated with Ian Haste, presenter, chef and writer for Men’s Health. Ian created an Instagram Reel sharing his yellow curry with sweetpotato, peanuts, coriander and chilli recipe. The recipe is packed full of vibrant flavors and can be ready in just 30 minutes. Perfect for those cool evenings when you need a quick comfort meal.

Prepping Content We focused on reaching out to French Instagram influencers, and worked to organize the logistics to ensure NC sweetpotatoes were sourced for all French collaborations. Partnerships and content were garnered by:

@letscookwith_julia (49.5K followers)

@violette.diet (81.6K followers)

@amadietetique (76.7K followers)

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