2024 - Your Commission at Work

European Website

The new European website has been a priority for this past year and its launch should be by the end of the calendar year. The site will actually be three sites; the UK, French, and German markets.

Content and copy for the site were written, offering an updated tone of voice to the existing site. All sites will be live in native language and ability to translate to other languages.

Supercharge the Data

Continuing the momentum of the retail insights data that we obtained through our research with TRKR, we are utilizing the data in a series of lead-generation activities.

Liquid has begun creating a Whitepaper outlining the results and repositions of North Carolina sweetpotatoes as the category leader. This will then be distributed to off-trade media (targeted to retail, wholesale, and convenience stores), and used in conversations with retailers. With the new website complete, the whitepaper will be used in a series of LinkedIn Lead Generation advertisements, targeting retailers, buyers, and distributors – helping Liquid capture leads to book meetings and nurture relationships to further promote NC sweetpotatoes to an engaged trade audience.

38