2024 - Your Commission at Work

Your Commission at Work

On behalf of the North Carolina Sweetpotato Commission, a few thoughts from Executive Director, Michelle Grainger

Your NC Sweetpotato Commission has been busy since our last publication, and we are proud to highlight many of our efforts in this edition of the 2024 Assessment Magazine. Whether this is your first time receiving our magazine or your fourth (as the first was published in 2021), it is meant to provide you with examples of how we have utilized your acreage assessment fees to further promote our favorite superfood! The Commission’s mission is to increase consumer consumption of the NC Sweetpotato through promotions, marketing, research, advocacy and honorable horticultural practices. Throughout this magazine, we have highlighted activities that are representative of each of these areas of focus. As a reminder, the Commission’s fiscal year runs July 1 – June 30 and our Assessment Magazine highlights activities between the period of time. In these pages, you will find details about our numerous promotional and market research activities in not only our own country but in the UK, France, and Germany. As this is one of our largest areas of focus – not to mention budget expenditures, there are quite a bit of updates and activities to cover! One of our biggest efforts has been our investment in trade-related research activities – not only investing in trade, retail, and consumer research, but creating partnership programs on both continents around this critical element of increasing consumer consumption. This strategy is a long play and not one that’s meant to change movement of volume or consumer consumption overnight, BUT with the type of data

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