2025 - Your Commission at Work

YOUR PROMOTIONS COMMITTEE AT WORK

Promotions

North Carolina Sweetpotatoes: From Farm to Global Fame Versatile, nutritious, and delicious—NC sweetpotatoes are capturing kitchens and headlines worldwide. Through bold marketing, strategic media partnerships, and creative campaigns, the NC Sweetpotato Commission is turning challenges into opportunities, building demand, and making this American superfood a global superstar.

The North Carolina Sweetpotato Commission’s mission is simple—to become a global kitchen staple. Despite complex international markets and rising costs, we strive to turn challenges into opportunities, highlighting these special roots’ nutrition, versatility, and affordability. It’s been a busy year, and the response has been overwhelmingly positive. Through strategic campaigns led by FullTilt Marketing in the U.S. and We Are Liquid internationally, NC sweetpotatoes have taken center stage—from recipes and promotions to media features worldwide. Funded by both grower assessment dollars and a generous recurring NC General Assembly grant, these efforts are creating excitement, driving demand, and steadily putting North Carolina sweetpotatoes on the global map. We are grateful for these collaborations, which work to advance our mission to promote NC Agriculture and NC sweetpotatoes worldwide.

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