2025 - Your Commission at Work

YOUR PROMOTIONS COMMITTEE AT WORK

Domestic Marketing

Consumers are increasingly aware of the essential role farmers and frontline food workers play, while rising interest in sustainability and environmental responsibility opens a strategic opportunity for agriculture education. Partnering with our domestic marketing firm, FullTilt Marketing, we leverage a full spectrum of campaigns—from traditional to bold, disruptive ideas all to ignite engagement, spark conversations, and inspire shoppers to make North Carolina sweetpotatoes a regular part of their carts.

Recipe Development

This year, we expanded our recipe library with fresh creations from skilled developers and influencers, ranging from everyday favorites to globally inspired dishes. Paired with high-quality photography, the recipes are both practical and visually engaging for our website. With consumers seeking meals that reflect comfort, cultural experiences, and wellness, these recipes showcase sweetpotatoes as a versatile ingredient for every occasion. By blending approachable nutrition with global flavor, we’re keeping sweetpotatoes relevant, exciting, and appealing across diverse demographics and lifestyles.

15