2025 - Your Commission at Work

YOUR PROMOTIONS COMMITTEE AT WORK

Videography

Social Media + Boosts

Recognizing the impact of short-form video in today’s digital world, we expanded our TikTok presence to engage Gen Z and Millennial audiences—groups that are highly responsive to recipe content. We produced quick, engaging recipe reels ranging from simple snacks to hearty main dishes, experimenting with storytelling styles from personality-driven clips to straightforward, easy-to-follow demonstrations. This video strategy serves multiple goals: introducing sweetpotatoes to new audiences in a fun, approachable way, showcasing their versatility across cuisines, and ensuring our content reaches consumers where they spend much of their time online. Recap “Sizzle Reels” captured the full scope of our year’s activities, both as promotional content and as a record of our marketing efforts. These videos help extend the Commission’s reach, build brand affinity, and inspire consumers to enjoy sweetpotatoes in everyday meals.

Social media influencers have become a key way consumers discover new products, with 82% of Gen Z trusting smaller influencers over celebrities. Over the past year, NCSC partnered with more than a dozen influencers, both in the U.S. and internationally, to raise awareness of sweetpotatoes, highlight their health benefits, and connect them to wellness and active lifestyles. Content ranged from recipe demonstrations showing influencers preparing healthy sweetpotato dishes, to farm visits, to educating children about where their food comes from. These efforts engaged both younger audiences and adults while reinforcing sweetpotatoes’ versatility and appeal across meals and occasions.

DIY Sweetpotato Waffle Bar

Stuffed Sweetpotato w/Meringue Sweetpotato in a sandwich

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