2025 - Your Commission at Work

YOUR PROMOTIONS COMMITTEE AT WORK

Social Influencers

Dawn Jackson Blatner (@DJBlatner): Author, Nutritionist, and Media Pro are just a few roles where this creator shines. Her infectious smile and vivacious personality have drawn in new users who have become interested in watching unusual ways to incorporate sweetpotatoes into meal planning. The collaboration has resulted in multiple recipes, including Sweetpotato Croutons, Sweetpotato Fudge Brownies, Sweetpotato Waffles, Sweetpotato Burrito Bowls, and a Spring Sweetpotato Snack Board. All video content amassed 28,012 total reactions. Mia Syn (@NutritionByMia , a National On-Air Food Expert and nutritionist, who reaches a broad millennial audience. In partnership with NCSC, she created five 5-ingredient recipes— Buffalo Chicken Stuffed Sweetpotatoes, High Protein Cottage Cheese Pasta, Loaded Smashed Sweetpotatoes, Tortilla Chicken Tacos, and Sweetpotato Pops—earning 452,057 reactions on Instagram and the NCSC website, and featured sweetpotato recipes on ABC for Valentine’s Day..

Creating a strong influencer program was a key strategy to ensure we reached a wide audience. Over 49% of all consumers make purchases through influencer posts. The goal was to target mothers, families, Millennials and Gen-Z who drive purchasing. A mix of long-term partnerships and one-off collaborations were established to test new types of content to encourage at-home cooking. One key strategy was establishing long-term partnerships with creators on the rise. From working with registered dietitians to everyday influencers, our goal has been to provide fun and delectable recipe content from certified experts. Ayat Sleymann (@MomNutritionist): Ayat—a mother, dietitian, and healthy eating advocate— highlighted sweetpotatoes as both a staple and superfood. Blending recipes with nutrition tips, she created videos for Sweetpotato Fries, Creamy Chocolate Smoothie, Chocolate Mousse, Ice Cream, and Popsicles, generating a total of 2,627,531 reactions . Year-Long Partnerships

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@ncsweetpotatoes

@ncsweetpotatoes

@ncsweetpotatoes

@ncsweetpotatoes

@ncsweetpotatoes

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