2025 - Your Commission at Work

YOUR PROMOTIONS COMMITTEE AT WORK

To expand our reach, we worked with several new creators that have created a diverse recipe selection tailored to our target markets. This strategy attracted additional users and showed off the versatile nature of sweetpotatoes.

Caroline Thomason (@Dietitiancaroline_), a registered dietitian and diabetes expert, created a Sweetpotato Burrito Bowl video ( 124 reactions ) and appeared on DC News NOW with a family-friendly sweetpotato recipe, reaching over 5 million potential viewers across DC, Virginia, and Maryland. Andrea Mathis (@BeautifulEats&Things): After overcoming her own struggles with food, Andrea became a Registered Dietitian to show that food can be nourishing, not the enemy. Her authenticity makes her a strong fit for NC Sweetpotatoes—her Sweetpotato Tortillas alone earned 21,137 reactions .

Nick Quintero (@mealpreponfleek), a longtime health enthusiast and meal prep advocate, has grown from sharing recipes for his own weight loss journey to inspiring millions with creative, health-focused dishes. For this partnership, he produced content including a Purple vs. Orange Sweetpotatoes graphic, Extra Crispy Hashbrowns, Viral Beef Bowl, and Taco Stuffed Sweetpotatoes—earning 128,175 reactions

Carla Contreras (@ChefCarlaContreras): Carla, a food stylist and content creator, partnered with NC Sweetpotatoes to showcase their versatility with two recipes—Sweetpotato Mango Margarita Mocktail and Vegan Date Dulce De Leche with Chia Pudding—earning 18,334 reactions. Krystal Dunham (@TheMotherRoadDietitian) – Krystal, a registered dietitian and nutritionist, supports BIPOC communities with content that promotes healthy eating and challenges diet culture. This year, she shared two sweetpotato posts—on stress-reducing benefits and Sweet & Spicy Air Fryer Bites—earning 165 reactions across her platforms.

Roxana Ehsani (@Roxana.Ehsani_Nutrition) , a Registered and Board-Certified Sports Dietitian, makes nutrition science simple and practical. For this collaboration, she created nine diverse recipes—from Sweetpotato Jewel Rice to Sweetpotato Crêpes—earning 9,638 reactions .

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