2025 - Your Commission at Work

YOUR PROMOTIONS COMMITTEE AT WORK

FarmWithZoe In winter, we partnered with Zoe Kent ( @FarmWithZoe ; Instagram: 202K | YouTube: 14K | TikTok: 106.9K) to introduce her audience to North Carolina sweetpotatoes through behind-the-scenes farm, research, and production content. In spring, Zoe visited NC, meeting farmers and industry leaders, and shared her experience across platforms: an Instagram Reel and posts ( 74.4K views, 4.9K engagements ), a YouTube video ( 2.4K views, 376 engagements ), and two TikToks ( 13.1K views, 568 engagements ). The campaign highlighted the impact of influencer storytelling in educating audiences about the people behind the products. Gavin + Karen (@CoupleInTheKitchen) Based in Austin, TX, this food-loving couple shares recipes inspired by everyday meals and U.S. travels—with sweetpotatoes as a favorite. Together, they created Easy Crème Brûléed Sweetpotatoes, a cozy date-night dish that earned 57,918 reactions .

Dog Influencers

Americans share a deep bond with their pets, spending an average of $770 annually on their care—with dogs topping the list as the nation’s most popular companion. To tap into this connection, we partnered with “wooftastic” creator Whiskey Bear the Lab . Together with his owner, Blake Martin, Whiskey helped showcase fun recipe videos featuring dishes like a Sweetpotato Milkshake and Sweetpotato Pancakes—treats enjoyed by both people and pups. With Whiskey’s playful personality (and speedy clean-up skills!), the campaign drew an impressive 113,281 reactions .

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