2025 - Your Commission at Work

YOUR PROMOTIONS COMMITTEE AT WORK

Video Mat Releases Sweetpotatoes Shine Year-Round

Photography In today’s food industry, visuals are everything— which is why we leaned into our continued partnership with Charlotte-based Kevin Chelko Photography. Across four photoshoots, we gave 36 recipes a fresh new look, replacing outdated or low-quality photos with vibrant, high resolution imagery. These visuals now anchor our marketing efforts, bringing new life to point-of sale materials, website updates, retail promotions, and more. But great photography is about more than just looks—it drives engagement. High-quality images inspire consumers to click, share, and save recipes, making sweetpotatoes top of mind in kitchens everywhere. By showcasing recipes that reflect both modern dietary preferences and generational tastes, we’re reaching a wider audience—from health-conscious families to adventurous home cooks. The result? Stronger consumer connections and steady growth in sweetpotato demand.

Reaching new shoppers in key markets is critical —and our seasonal video mat releases are doing it in style. Unlike traditional ads, these campaigns deliver recipes, videos, and stories across hundreds of trusted outlets—content consumers love to read, share, and pass along.

FY 2024–2025 Highlights:

Fall: Indulge Your Sweet Tooth with a Better for-You Swap Winter: Bring Warmth to Winter with a Filling Family Dinner Spring: Bring the Family Together with Baked Breakfast Pizzas Summer: Cool Down This Summer with a Sweet Slushie 4,375+ placements nationwide 1.24 billion impressions 2.1 million video/social impressions 600,000+ engagements $4.1M ad value on $24,780 investment (ROI: 151:1–179:1) These campaigns not only deliver jaw-dropping results but also reinforce sweetpotatoes as a nutritious, versatile staple—achieving wide reach at an incredibly efficient cost (≈$0.02 per thousand). Video mat releases have become a cornerstone of our marketing mix, amplifying impact far beyond our own channels. Impact at a Glance:

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