2025 - Your Commission at Work

YOUR PROMOTIONS COMMITTEE AT WORK

Trade & Nutrition Marketing

To drive year-round demand, we placed ads in leading trade publications—The Packer, Produce News, AndNowUKnow, and The Snack Magazine—trusted by retail buyers, category managers, and foodservice decision-makers. These placements reached thousands of industry professionals, providing sustained visibility and reinforcing North Carolina sweetpotatoes as a reliable, high-quality ingredient for retail and foodservice innovation.

Sarah Schlicter, MPH, RDN Registered dietitian Sarah Schlicter continues to be a cornerstone of NC Sweetpotatoes’ nutrition outreach, ensuring all messaging is credible, consumer-friendly, and compliant. From speaking at the fall Nutrition News Update to joining dietitians on the Harvest Tour, her expertise strengthens our authority and makes nutrition insights engaging and accessible to both professionals and consumers alike.

Nutrition News Update (NNU) At the fall and spring Nutrition News Update (NNU) gatherings, NC Sweetpotatoes connected with top dietitians, nutritionists, and lifestyle editors, showcasing the veggie’s versatility through presentations, cooking demos, and interactive food experiences. Coverage from outlets like Eating Well, Yahoo Life, Real Simple, Food Network, and VeryWell Health generated millions of impressions, reinforcing sweetpotatoes as a nutritious, family-friendly staple and extending our impact far beyond the events themselves.

Top 5 Media Mentions – NNU 2024–2025 Our participation in NNU generated coverage in leading national outlets:

Eating Well: 5 articles Yahoo Life: 3 articles Real Simple: 2 articles Food Network: 2 articles VeryWell Health: 2 articles

Millions of impressions reinforced sweetpotatoes as a nutritious, versatile staple for families and health-conscious consumers.

22