2025 - Your Commission at Work

YOUR PROMOTIONS COMMITTEE AT WORK

Food & Nutrition Conference & Expo (FNCE)

In fall 2024, NC Sweetpotatoes attended FNCE, the world’s largest gathering of food and nutrition professionals, reaching ~10,000 dietitians, students, and interns. We partnered with the Healthy Family Project to support school access to fresh produce and sponsored the Build Up Dietitians event, hosting a food station where attendees sampled sweetpotato dishes and learned about their health benefits. FNCE provided face-to-face engagement with influential professionals, strengthening credibility and positioning sweetpotatoes as a nutrient dense, versatile superfood committed to science-based nutrition and community well being.

18th Annual CAFÉ Leadership Conference For the third consecutive year, NC Sweetpotatoes participated in the CAFÉ Leadership Conference, connecting with foodservice professionals, educators, and chefs to highlight sweetpotatoes’ nutrition and farm-to table journey. During Instructor Outreach Day, Sabrina Wilson (FullTilt Marketing) led a hands on marketing workshop, sharing lesson plans and classroom resources to help culinary instructors integrate sweetpotatoes into their programs. These efforts strengthened our credibility, fostered valuable educator relationships, and paved the way for long-term inclusion of sweetpotatoes in culinary curricula—shaping how future chefs use this versatile “sweet superfood” and driving broader consumption across foodservice and retail channels.

QSR (Quick-Serve Restaurants)Summit

To NC Sweetpotatoes attended the QSR Evolution Summit, connecting with executives, culinary innovators, and brand leaders from top quick service chains. Through networking and educational sessions, we showcased sweetpotatoes’ versatility, gained insights on emerging menu trends, and positioned them as a nutritious, flavorful ingredient for high-volume menus—driving long-term growth in the QSR sector. expand market opportunities,

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