2025 - Your Commission at Work

YOUR PROMOTIONS COMMITTEE AT WORK

Retail Pilot Program

To boost visibility, awareness, and sales of North Carolina sweetpotatoes, the Commission launched a multi-channel retail marketing strategy across key Eastern and Southern U.S. retail markets. Digital campaigns ran with Giant Food Stores, Publix, Tops, Price Chopper, and Lowes Foods, highlighting sweetpotatoes’ health benefits, convenience, and versatility through “Dietitians Choice” features, recipe content, and targeted online ads. Additionally, the Commission secured custom video footage requested by retail partners, currently in production, to provide training resources created specifically for produce managers and their teams on merchandising and handling best practices—driving stronger in-store sales. We also renewed our yearly membership with Byzzer, a leading retail data and insights platform, providing detailed analytics on consumer sweetpotato purchases to guide marketing strategies and retail partnerships.

Publix Retail Ad

Giant Retail Ad

Lowes Foods Retail Ad

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