2025 - Your Commission at Work

YOUR PROMOTIONS COMMITTEE AT WORK

National Recipe Sweepstakes Contest

The SWEET NORTH CAROLINA Sweetpotato Sweepstakes reimagined sweetpotatoes as a modern, craveable staple through a digital campaign with five influential dietitians and recipe developers. Followers engaged on Instagram and the NC Sweetpotato website by voting for recipes and entering to win a Charlotte getaway and photo shoot. The results were powerful: website traffic jumped by nearly 150%, generating 49,000 page views and 10,000 sweepstakes visits . Thousands entered, hundreds subscribed, and influencer posts drove 30,000 organic views and 1,750 interactions. Beyond engagement, the campaign produced lasting assets— new recipes, photography, and even a sweetpotato-themed class. Winners Michelle St. John and Robyn Needham celebrated with a foodie weekend in Charlotte, reinforcing sweetpotatoes’ role in today’s mealtime culture. In Q4, the Commission shifted from podcast ads to a Connected TV campaign, delivering precise, measurable targeting through premium streaming platforms. Launched in June, the four-week run used MNTN and Disney Hulu Ad Manager to promote NC sweetpotatoes with high-impact video. Targeting adults 25–65 interested in cooking, wellness, travel, and lifestyle content, ads appeared on Hulu, Peacock, Paramount+, Lifetime, HGTV, and more. Results were strong: 195,900+ impressions via Hulu, 265,900+ impressions via MNTN, reaching over 300,000 households. Top-performing markets and audiences included wellness-focused, food-loving, and lifestyle-conscious consumers. By blending the storytelling power of TV with the precision of digital targeting, the campaign built awareness, drove traffic, and positioned sweetpotatoes as a must-have for health-driven, mealtime lifestyles. Connected TV (CTV) Advertising

Connected TV (CTV) Results 461,800+ impressions across Hulu & MNTN 300,000+ households reached Targeted adults 25–65: cooking, wellness, travel, lifestyle Ads ran on Hulu, Peacock, Paramount+, Lifetime, HGTV

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