2025 - Your Commission at Work

YOUR PROMOTIONS COMMITTEE AT WORK

NYC Subway Digital Ads To elevate the visibility of North Carolina sweetpotatoes in a high-traffic urban market, FullTilt partnered with OUTFRONT Media to launch a four-week advertising campaign in the New York City subway system, beginning the week prior to Memorial Day. Strategically placed above ground to specific entrances of geographically relevant Manhattan subway stations, these vibrant digital billboard ads reached a diverse and high-volume audience of both residents and tourists during a peak travel and dining season. With millions of daily commuters moving through the subway system, this campaign capitalized on the captive attention of commuters – both locals and tourists – reinforcing sweetpotatoes’ appeal as a flavorful, healthy, and versatile choice. The dynamic digital format enhanced visual impact and message retention, driving awareness and influencing purchasing decisions among consumers on the go – whether planning meals at home or selecting menu items while dining out.

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