DECEMBER 2022

«Editors’ recommendations» with a link to the article. The website has had 2.5 million page views and 600,000 unique visitors per month. To support NC sweetpotato sales in the Danish market, a BBQ-themed in-store promotion with the #1 Danish retailer, Salling Group was held during the month of June. The hypermarket chain Bilka was the perfect venue for instore activities due to their large sales area and an average number of 5,000 customers per day. In all 18 nationwide Bilka stores North Carolina sweetpotato tastings were offered, where consumers were informed about the taste, origin, health benefits, and versatility of NC sweet- potatoes. A promotional flyer with infor mation and recipe suggestions for BBQ inspired shoppers and encouraged them to buy sweetpotatoes to cook at home.

American Pie Company Promotion

During the market orientation trip of Michelle Grainger (NCSPC), Sandy Stewart, and Cathy Ma (NCDA) in Europe, mk 2 guided part of the tour led from Paris (France), via The Hague and Rotterdam (Netherlands) to Copenhagen (Denmark). Besides plenty of opportunities to connect with importers, buyers, distributors,andchefs,thedelegation joined a press event in Denmark. In addition, a nation-wide retail pro motion with NCSP tastings and a delightful gourmet cooking event took place in Europe’s epicenter for food trends and high-end food, Copenhagen. NCSP Press & Influencer Event At NCSP’s exclusive & hygge Press Event in Copenhagen, 15 Danish and Swedish lifestyle & food journalists and influencers were excited to take part in a unique cooking class with popular chefs to learn more about the versatility of NC sweetpotatoes. Guests enjoyed a delicious lunch

featuring North Carolina sweet potatoes prepared by well-known Danish chefs Anders Halskov- Jensen and Mads Cortsen and were invited to take part in a sweetpotato hummus competition. As part of the event, mk 2 produced branded material: black aprons for the guests as well as goodie bags filled with NC sweetpotatoes, a sweetpotato peeler, lemonade and brochures to inspire participants to use sweetpotatoes in their dai ly meals. Everyone left the venue happy and enlightened with lots of sweetpotato information. After the event, around 60 posts and stories on social media with a reach of almost 113,000 were generated. Another highlightwas thepublication in Denmark’s most important food magazine, Samvirke.dk. The article featured four NCSP recipes, 52 ways to eat sweetpotatoes as well as information on NC right at the beginning. On the homepage, they put a teaser into the section

I n mid-June, mk 2 managed to run a promotion with popular Copenhagen based American Pie Company. The café is well-known for their home made sweet pies and savory meat and veggie pies and only uses fresh, simple, quality ingredients. Special for NC sweetpotatoes, the American Pie company served their famous Sweet potato chai pie with toasted meringue. Further, Danish NCSP promotional flyers were handed out to all customers in stores and several social media posts highlighted this great recipe and were echoed on the new Danish NCSP Instagram channel.

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