December 2025 - Sweetpotato Speak

A TASTE

of home

By: Jen Velasquez; FullTilt Marketing

FullTilt Marketing partnered with Cowboy Jack for the NC Sweetpotato Commission in early October to bring North Carolina sweetpotatoes to life through a kid-friendly, multi episode “field to fork” educational series. Filmed over two production days on location across the state, the campaign captured engaging segments with growers, packing houses, university researchers, and Extension “ag-vocates” – covering everything from cultivation and harvesting to food safety, sorting technology, and nutrition. Episode 1 (farm visit and harvest overview) is now live, with additional episodes in post production, including a packing/sorting technology feature, research and Extension spotlights, and a cooking segment. Alongside the episodes, the team captured a robust bank of interviews and b-roll, with classroom-ready cutdowns planned to support teachers and parents. Early performance signals are strong: within the first 1–2 weeks, Episodes 1 and 2 have already generated over 1,000 watch hours (about 28 days of continuous viewing) with a 62% average view percentage—an encouraging indicator of retention and age-appropriate pacing. Parents have also shared positive anecdotal feedback, suggesting Cowboy Jack’s on-screen approach is resonating with family audiences and building trust. Next, distribution is expected to expand via pending placement on YouTube Kids and Yippee, which historically drives major viewership lifts for Cowboy Jack content, while the upcoming packing/sorting episode will lean into high-interest STEM themes to deepen engagement. Overall, the partnership advances grant goals by translating sweetpotato production into standards-aligned learning content, elevating farmer and researcher voices, and building a reusable content library for NC teachers and Extension beyond the campaign window.

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