December 2025 - Sweetpotato Speak

In other news, our digital efforts have also achieved great results. We’ve been working on a range of new short-form blogs and more in-depth long pages. These have led to a 187% increase in organic search visitors, allowing more people to discover the versatility of sweetpotatoes. Along with this, our advertising continued to drive audiences toward the site. In total, these ads brought 57,000 new users to the new websites, with around 30,000 exploring recipes. The team also developed and shot 7 new Christmas recipes, including a sweetpotato and brie tart, and sweetpotato mince pies, and 4 new ‘health focused’ recipes for January, such as a sweetpotato one-pot with ginger and turmeric. The new content will be used in our upcoming activity through the next quarter. We have also been excited by our trade show activity, attending Anuga in Cologne, Germany, in October. NC sweetpotatoes were used as an ingredient in the Flavour Fusion Culinary Showdown, a competition including nine cooking battles, and marketing materials were shared to further raise awareness of NC sweetpotatoes. The team have also began planning for Fruit Logistica, a trade show for fresh produce business, taking place in Berlin, Germany, in February 2026. Finally, development chef Olivier delivered a culinary education seminar to Level 2 students at South & City College Birmingham. The session highlighted how sweetpotatoes can be incorporated into a variety of dishes, with students preparing sweetpotato and coconut soup, and sweetpotato with guacamole and chorizo. Looking ahead, we’re excited to share the new Christmas and health-focused recipes across our integrated marketing activity, attend Fruit Logistica in February, and continue momentum on the results seen across our approach so far.

BE SURE AND VISIT... ncsweetpotatoes.co.uk

NEW FEATURED RECIPE Boxing Day Sweetpotato Toastie

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