FALL 2022

OPPORTUNITY KNOCKS...

On behalf of our entire office, we wish you and your operation a successful and safe harvest season. I look forward to visiting with many of you while I am out and about, and I thank you for all you do for our industry and those that you help provide a product that is filled with an abundance of great nutrition around the globe.

sweetpotatoes (Egypt, Spain, etc.) and be able to compare them next to ourNCsweetpotatoes. Inhaving that experience, coupled with hearing directly from importers of their preference for NC sweetpotatoes over these other countries of origin. There is no question that the last few years have been a challenge for our industry in the European markets, but after this trip, I feel we have many opportunities to regain our prominence with both the consumer and the importer. The Commission is dedicating many of its efforts to focus on just this – not only for this year but for many years to come and is already creating some new partnerships that we are most excited about. This fall will be no different from this spring and summer – busy with lots of promotional activities! Be sure to follow along on the Commission’s social media channels and don’t forget to use the hashtag #wheresspencersweetpotato!

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