FEB_25_Sweetpotato Speak

As the new year is underway, the domestic marketing activities are happening with key developments including:

Sweet North Carolina Sweetpotato Sweepstakes – This contest encouraged consumers to select their favorite sweetpotato recipe for a chance to be part of a photoshoot and become immersed in learning all about our state vegetable. The winner is from the NYC area and will be bringing a friend to accept her prize this month! By time time you read this we get to say our favorite month is finally here, National Sweetpotato Month! We have 7 influencers creating exciting recipes including Taco Stuffed

Sweetpotatoes, dog and human Sweetpotato Tartlets, Mexican Lasagna, Sweetpotato Sausage & Bowtie Pasta, and so much more. You’ll want to follow us on social media (@ncsweetpotatoes) to make sure you are the “sweet know” as these are rolled out! We are excited about two video segments that will take place during the month; including one with Author, Mom, & Content Creator, Mia Syn and one with Gisela Bouvier who has garnered a partnership with the Florida Beef Council to discuss the unique and versatile attributes of sweetpotatoes.

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