FEB_25_Sweetpotato Speak

A WORLD OF FLAVOR

We’re in the process of arranging an influencer cook-a long session that will include influencers to maximize awareness of NC sweetpotatoes in the UK market. We are keen to collaborate with our first TikTok-only influencer to tap into this platform’s audience. On the influencer front, we are also excited to be working with influencers in the French and German markets, while focusing mainly on France. We’re are thrilled about creating a motion video following the completion of the 2024 Harvest Tour to share more information about the Commission, its work, and related initiatives. We’re looking forward to Michelle recording the voiceover for this during her visit to the UK in February.

Additionally, we will attend Fruit Logistica from the 5th – 7th of February in Berlin, the world’s most important trade show for the fresh produce business. We’re proud to be exhibiting there on your behalf and look forward to connecting with trade visitors and meeting contacts - both old and new. Last but not least, our most exciting update is being featuring YOU prominently in Amazon Prime’s series ‘The Futurist’ , in an episode titled ‘The Food Revolution & Sustainability’ , hosted by Ian Khan, an author and media personality specializing in emerging technologies and future leadership. Michelle is featured, discussing how the Commission, in collaboration with researchers at NC State University, help enhance varietal breeding, farming practices, and sustainability.

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