June 2025 - Sweetpotato Speak

Zoe Kent (@FarmwithZoe), a 29-year-old 8 generation farmer in Ohio, visited North Carolina this past April. Accompanied by NCSC and FullTilt Marketing staff, Zoe visited three farms, the Clinton research station and the NC State PSI to capture content on the breadth of work being done to continue the production of NC Sweetpotatoes. She gathered content to produce a video to educate consumers on where their food comes from, from the perspective of a young female farmer. Long-form content (including 1 YouTube video) and shortform content (for TikTok and Instagram) will be posted on her social platforms as a collaboration with the commission in the coming weeks, so make sure to follow her! th

We sponsored two successful Homemade cooking classes during National Sweetpotato Month and again in April. They are known as the fastest growing culinary platform in America where consumers get to watch live cooking classes from the comfort of their homes and on demand afterward – and we got to see it happen live! In February and April, consumers learned how to make Sweetpotato Almond Chai Babka and Sweetpotato Egg Bennies. The 45-minute session inspired hundreds of attendees to put their cooking skills to the test. We met our campaign objectives of increasing awareness of the nutritious benefits of sweetpotatoes, highlighting new sweetpotato recipe ideas that can be enjoyed year ‘round, engaging home cooks through live, interactive cooking experiences, providing high-quality content assets that extend beyond the live events and capturing email leads of registrants and executing giveaways during the live classes For their part, Homemade was extremely pleased with the results and reported that out of all their livestream signature cooking classes, our two classes performed best out of any class so far in 2025! With over 1,700 class signs up, 1,500 emails collected, 3,900 class video views (and counting!) and a reach of over 700,000 as of April 30, we are very pleased with the results. If you missed the classes, head over to www.homemadecooking.com and get in on the fun!

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