June 2025 - Sweetpotato Speak

FLAVOR

By: Ony Anyanwu, Liquid

We're so excited as the date of our influencer cook a-long session gets closer! The event, which will take place in Birmingham, UK, the home of our Liquid office, is inspired by our research into marketing trends that revealed a growing interest in Pilates. Held in a studio setting, the event will start with a sweetpotato-based pre-workout snack while we talk about the benefits of sweetpotatoes, which, of course, are in abundance! The influencers will then enjoy an hour of Pilates, followed by a cook-a-long session featuring a high-protein post-workout dish. Be sure to follow us on social, we’ll be sharing behind-the-scenes moments and highlights througout the day on our channels - You can find us on Instagram, TikTok and Facebook.

Influencer partnerships are also on our radar. We’ve been reaching out to influencers across the UK, France, and Germany to gather information and see which partnerships would best showcase NC sweetpotatoes in these regions and boost engagement on social platforms.

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