June 2025 - Sweetpotato Speak

In February, we were excited to welcome Michelle to the office for a busy day that included meeting the team and recording her voiceover for the motion video showcasing the Commission’s work and held an in-house photoshoot. The motion video is currently being produced and will serve as a great educational tool across PR and social channels. In other news, our team has successfully finalized the brand-new NC sweetpotato websites. Most of our time in Q3 was spent moving content, ensuring everything from the old UK, French, and German sites was transferred to keep its online visibility. We set up redirects to reduce downtime and maintain the site’s ranking, while also adding new blogs and pages to boost its visibility. The increased visibility means more awareness of NC sweetpotatoes, which is great news for NC sweetpotato growers! The efforts for the new website paid off, as the new websites are now live and attracting traffic through organic search, social media, and paid search/display ads. We’re delighted to share we saw approximately 31,433 visits to the new site, across the UK, France and Germany.

NEW WEBSITE ncsweetpotatoes.co.uk

In Q3, we also completed market reviews for the UK, French, and German sweetpotato markets.

Looking ahead, we’re excited about a photoshoot in May featuring sweetpotatoes in a variety of recipes, including Focaccia, Lunchbox Recipes, Korean Bibimbap, Savoury Breakfast Bowls, and Taco-Stuffed Sweetpotatoes. These images will highlight how versatile and healthy the sweetpotato can be when preparing these summer-inspired dishes. Stay tuned for updates...

PHOTOSHOOT WITH MICHELLE

17