June 2025 - Sweetpotato Speak

LETTER from the

Executive Director

Hello Spring and Sweetpotato Season 2025!!!

By the time this reaches you, I’m confident that you will be well into transplanting for the 2025 production year. Please know you have my and your entire Commission team’s prayers and well-wishes for a tremendous season ahead. Since our last issue of Sweetpotato Speak, the Commission has been “all gas, no brakes” as they say with our efforts to advocate and educate both policy makers and consumers not only in the United States, but well beyond our borders as to why the NC Sweetpotato industry should be protected and our delicious sweetpotatoes always on the plate As an example of some of our most recent efforts, have you seen our industry being featured on the Amazon Prime show, The Futurist? This can be found on Prime and there is an entire episode dedicated to our sweet industry; Episode 4 – The Food Revolution . This series is published on the Amazon platform in numerous countries and languages. We are proud of the reach it is projected to have and certainly the story it tells as to what makes our sweetpotatoes so special and most importantly different! (Be sure to keep an eye out within these pages for a QR code (pg 07) that will take you directly to the episode on Prime.) The timing of the Futurist’s release was great, as we promoted it not only at the booth we had at Fruit Logistica in Berlin, but also in their associated publication with a full-page ad! The Fruit Logistica booth was a special opportunity for the Commission, made possible through the NC Department of Agriculture and SUSTA . Our placement was fantastic –

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