2023 Assessment Newsletter

New Website & Photography Modernizing our existing website was a labor of love as we thought of all the ways consumers, trade and members would utilize it. We wanted a one-stop shop that would entice consumers to purchase and try sweetpotatoes (specifically NC sweetpotatoes) at home, be their go-to place for delicious recipes with beautiful photography that they would want to visit repeatedly. We implemented a "What's in My Kitchen" feature, where visitors can check off different ingredients they have on hand and our website will suggest various recipes that include those ingredients. Overall, we were looking for a better platform for our consumers to dig around and find many resources, including nutritional information- plus many diverse recipes. And for visitors who may have been redirected there from our social posts to feel "at home" and take a longer look around while learning all about NC sweetpotatoes!

117,267

Sweetpotato v. Yam

ncsweetpotatoes.com/sweetpotatoes-101

3,799 How to Store Sweetpotatoes

ncsweetpotatoes.com/how-to

3,274 Simple Baked Sweetpotato

ncsweetpotatoes.com/recipe/ simple-baked-sweet-potato Top Page Views

This year, we developed a partnership with a Charlotte-based photographer and food stylist who has helped us update our existing recipe images which were "dated" or in other cases did not have the adequate high-resolution we need for promotional purposes in print publications and signage as requests came up. Being able to update our photography has truly "upped" our recipe game and was instrumental in illustrating our modernized website's recipe section. Through our previous attendance at the Nutrition News Update (NNU), we developed a valuable relationship with an established food writer and freelancer, Karla Walsh. We leveraged her expertise in writing to edit our most popular website page, the Difference Sweetpotato vs Yam.

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