2023 Assessment Newsletter

Dinner in the Gap Hosted by BFR Meats and culinary professionals, Dinner in the Gap is a regional North Carolina food collaboration featuring NC producers. Through our partnership, Dinner in the Gap showcases sweetpotatoes and their versatility to consumers. Attendees come from far and wide, but many are residents of the Western end of our state with quite a

Domestic Marketing

few having relocated to NC from other parts of the country. This event draws numerous social media influencers who always deliver in sharing their experience both in food, drink and venue as well as the new sweetpotato knowledge they may take away with them.

Fall Influencer RD Tour- 2022d Our Fall Influencer registered dietitan (RD) Tour brought registered dietitian/nutritionists and food influencers to NC to visit farms and learn all about sweetpotatoes from the ground up. Teaching them about the number one sweetpotato-producing state. This visit helped us garner articles and web content from trusted sources who live and breathe nutrition. We also provided a stipend for RDs and influencers to promote their NC sweetpotato content on their own platforms.

Registered Dietitian tour participants

Healthy Family Project The Healthy Family Project (HFP) provides their fan base with solutions to their mealtime dilemmas and serve as a resource when they are searching for inspiration. All their content is carefully curated to meet the needs and match the values and passions of their 275K+ followers. Our partnership with HFP has allowed us to reach consumers through their social media platforms and increase our recipe collection for our new website. Our goal is to increase purchases by making consumers more comfortable with cooking sweetpotatoes. The partnership garnered more than 282,000 impressions on their social channels (Instagram Pinterest, Facebook, and Twitter)

Sweetpotato ice cream recipe from Healthy Family Project

IFEC Our International Foodservice Editor Council (IFEC) membership helps us connect with editors/writers. It is our yearly opportunity to connect and share ideas with the foodservice writer community. Our attendance at the annual meeting allows us to see foodservice editors face to face and keeps us top of mind through the various industry publications represented.

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