2023 Assessment Newsletter

Mat Release One of our goals is to reach consumers nationally and we've been successful in doing this through our Family Features mat release. Four times a year we select a recipe article that is turned into a quick video and goes out to national newspapers and magazines. Our recipes this year were seasonally appropriate and delicious: A Foil Packet Meal for Sweet Fall Simplicity, Kick Winter’s Chill with Hearty Chowder, Supercharge Spring Meals with a Powerful Salad, and Recharge for Summer Fun with a Sweet Superfood. Together, these stories appeared in over 5,000 publications (both in web and print), accumulated over 322,000 impressions, and had an ad equivalency of almost $1.8M - meaning we would have had to spend that much to advertise our product in that many publications!

MAT release example

Mobile ID Ads Mobile ID advertising allows us as marketers to track consumers' activity in specific markets of interest throughout the country and push our message to increase awareness and purchase. After selecting target markets such as Houston, New York City, Minneapolis and Miami, foodie consumers in those markets were targeted with our messaging as they explored various websites on their mobile devices. In the span of two months, we accumulated more than 1.2M impressions on websites such as Fox News, USA Today, CNN, People.com, among others. NCRLA Chef Showdown The NCRLA Chef Showdown is a six-month culinary and cocktail competition held with NC-based chefs, pastry chefs and mixologists from across the state allowing us to showcase the sweetpotato as our state’s vegetable from the mountains to the sea with many rising chefs who specialize in all things food and beverage. NNU Our attendance and sponsorship of the Nutrition News Update (NNU) conference helps us increase our reach in national consumer publications as it relates to health and nutrition. In 2023, we were able to leverage our partnership with our RD of record and be seen as a subject matter expert among nutrition peers. Sarah Schlichter presented "Sweetpotatoes: Any Reason, Any Season!" to more than 25 top-tier nutrition media on our behalf and helped us reach more than 400M consumers, with nine original articles across 10 national online outlets and one major print outlet. Positive sweetpotato mentions appeared on Today.com, Women’s Health magazine, EatThis.com and Better Homes & Gardens, and garnered more than 378M impressions, with additional shares and engagement across publications' social media platforms.

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