2024 Demand for Sweetpotatoes

KEY ACTIONS AND OPPORTUNITIES

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WORK WITH RETAILERS TO RAISE VISIBILITY AND INCREASE PURCHASE TRIGGERS • Introduce sweetpotato convenience foods, such as precut diced/cubed sweetpotatoes, and prepared sweetpotatoes in the deli section. • Inspire and educate produce associates on best practices for handling, storing, and displaying through enhanced communication and tools, including backroom posters. • Take calls with grocers to secure showcasing opportunities through in-store, digital, retail app and website. • Utilize in-store signage and handouts to educate consumers on nutritional info, use-by dates, and emphasize sustainability qualities. PLAN INNOVATIVE PROMOTIONS ALL. YEAR. LONG. • Address the lack of year-round promotions beyond the holiday season at every level, from consumer advertising to in-store promotions to foster more consistent demand patterns and increase overall sales. • Showcase sweetpotatoes through interactive events and in-store cooking classes to pull consumers through. • Promote with Point-of-Sale (POS), handouts, and QR codes that instantly link con sumers to the info that removes barriers to buying and inspires them, including nutritional info, how-to content, using sweetpotatoes to make healthy swaps, new recipes that encourage people to explore using sweetpotatoes, and profiles of growers and farmers. MAKE THEM EASIER TO FIND IN-STORE • Sweetpotatoes are often a planned purchase. Making them easier to find makes for easier purchasing. • Enhance in-store visibility with bags, which are easier for retail associates to stock. • Cross-merchandise bags in the meat department to promote meal solutions.

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