2024 Demand for Sweetpotatoes

INCREASE VISIBILITY AND PUT SWEETPOTATOES WITHIN EASIER REACH YEAR-ROUND

34% OF SWEETPOTATO CONSUMERS REPORT THEM HARD TO FIND IN STORES CREATING VISIBILITY IS KEY TO CAPTURING THE ATTENTION OF NEW SWEETPOTATO CONSUMERS AND DRIVING MORE CONSUMERS TO REPEATEDLY PURCHASE. “ ”

WHAT TRIGGERS SWEETPOTATO PURCHASES?

34% CHOOSE SWEETPOTATOES AS A HEALTHY

30% FOR A SPECIAL OCCASION

30% FOR A SPECIFIC, OCCASIONAL RECIPE

27% AS A WEEKLY STAPLE

ALTERNATIVE TO WHITE POTATOES.

20% FOR A NEW RECIPE

16% RECIPE RECOMMENDATION FROM FRIENDS OR FAMILY

14% AS SEEN ON SOCIAL MEDIA

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