2024 Demand for Sweetpotatoes

KEY ACTIONS AND OPPORTUNITIES

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USE BAGS AS A BILLBOARD TO SHOWCASE NUTRITIONAL INFO, ATTRACTIVE USAGE IDEAS, GROWERS, AND UNDERLINE SUSTAINABILITY • Bags offer a natural place for people to find the info and nutritional data they seek about sweetpotatoes before buying. • Highlight inspiring usage ideas and recipes showing attractive images of prepared sweetpotatoes. • Inspire consumers with appealing usage ideas, introduce them to the growers behind the produce, and emphasize the sustainability practices that ensure quality from farm to table. CREATE HEALTHY RECIPES THAT ADDRESS SPECIFIC DIETARY CONCERNS • Provide healthy recipes with nutritional data that can be easily shared across social media and wellness publications. • Highlight the benefits of sweetpotatoes by emphasizing their “low” content in areas consumers want to avoid, such as carbs and fat. • Tap niches for potential superusers, sweetpotatoes align with the meal prep and healthy eating audience. POSITION SWEETPOTATO AS HEALTHY, ESPECIALLY VS. WHITE POTATO IN-STORE • Create in-store signage, handouts, and recipes that frame sweetpotatoes as the healthier choice to substitute for white potatoes while shopping. • Enlist support from dietitians and health professionals online, in apps, and in wellness publications. • Increase visibility of sweetpotatoes as a healthy swap for white potatoes in recipes.

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ncsweetpotatoes.com