2024 Demand for Sweetpotatoes

roasted

roasted

casserole

casserole

casserole

SHOPPER INSIGHTS SWEETPOTATOES HAVE SLIGHTLY SLUMPED IN POPULARITY WITH CONSUMERS DESPITE BEING SEEN AS HEALTHY AND GENERALLY WELL-LIKED. puree + mash puree + mash steamed puree + mash dollar sign

steamed

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slow cooker

slow cooker

adult + 1 kid

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2023 SHOWED A SLIGHT DECREASE IN DEMAND FROM CONSUMERS

SWEETPOTATOES POSSESS WIDE APPEAL AS A HEALTHY VEGETABLE AND ARE MORE WELL-LIKED THAN OTHER “YEAR-ROUND VEGETABLES,” SUCH AS CAULIFLOWER AND SQUASH

THERE IS A LINGERING PERCEPTION SURROUNDING SWEETPOTATOES AS BEING

LIMITED TO THE HOLIDAY SEASON WITH A LACK OF PROMOTIONS AND EFFORTS TO DRIVE DEMAND ALL YEAR LONG

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dollar sign

skyscraper/urban

b-day cake (celebration?)

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WHO IS THE SWEETPOTATO CONSUMER? dollar sign adult + 1 kid

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boomer

can

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dollar sign $100,000/YEAR INCOME

adult + 1 kid HAS 0-1 CHILD

MORE LIKELY TO BE ASIAN OR HISPANIC

pantry people silos THE CORE DEMOGRAPHIC OF OUR CONSUMERS TENDS TO BE WITHIN THE 45-50+ AGE RANGE dollars and coins

boomer MOSTLY LIVES IN SOUTHERN AND NORTHEASTERN STATES action icon

frozen

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high income

healthy eater

adult + 1 kid Based on Packer Fresh Trends, 2023

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high income

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rural

b-day cake (celebration?)

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