2024 Demand for Sweetpotatoes

dollar sign

skyscraper/urban

boomer

globe

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adult + 1 kid

pantry

high income

b-day cake (celebration?)

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globe

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rural

iphone

can

HIGH-FREQUENCY SWEETPOTATO CONSUMERS WHILE OUR HIGH-FREQUENCY CONSUMERS ARE PRIMARILY AGED 18-34, WE ALSO OBSERVE STRONG INTEREST FROM THE 45-54 AGE GROUP, ESPECIALLY WHEN IT INVOLVES SELECTING PARTICULAR RECIPES.

YOUNGER SWEETPOTATO BUYERS b-day cake (celebration?)

quote icon HIGH-INCOME SWEETPOTATO BUYERS people silos

urban

URBAN SWEETPOTATO BUYERS

frozen

iphone 3.6 TIMES PER MONTH

skyscraper/urban 3.1 TIMES PER MONTH

can dollars and coins 3.5 TIMES PER MONTH dollar sign

shopping list

healthy eater

adult + 1 kid

pantry MOST LIKELY TO PURCHASE FOR A SPECIFIC RECIPE

people silos MOST LIKELY TO PURCHASE SWEETPOTATOES WEEKLY

frozen

bag of potatoes

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37% 18 TO 34 YEAR-OLDS

38% 45 TO 54 YEAR-OLDS

dollars and coins

healthy eater

UK ag / Big Ben

joyful cook

b-day cake (celebration?)

quote icon

avor explorer

French ag / Ei el Tower

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