2024 Demand for Sweetpotatoes

DINNER DOMINATES WHILE DINNER REMAINS THE MOST POPULAR MEAL FOR SWEETPOTATOES, BREAKFAST IS ALSO A GROWING OCCASION FOR THEIR USE, PARTICULARLY IN HEALTHIER AND MORE INNOVATIVE RECIPES.

10% SNACK BETWEEN LUNCH AND DINNER

13% LUNCH

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69% DINNER

5% AFTER DINNER SNACK 3% OTHER boomer boomer

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adult + 1 kid

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adult + 1 kid

pantry

high income

PANTRY ESSENTIAL adult + 1 kid

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pantry

high income

action icon SHARE RECIPES FOR A VERSATILE RANGE OF COOKING METHODS, MEALTIMES, AND COOKING DEVICES, SUCH AS AIR FRYERS ACTION quote icon

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rural

25% SWEETPOTATO CONSUMERS REGULARLY STOCK THEM IN THEIR PANTRIES. b-day cake (celebration?) globe

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rural

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iphone CONSUMERS OVERWHELMINGLY CHOOSE FRESH can quote icon iphone

b-day cake (celebration?)

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can

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people silos 84% WANT FRESH SWEETPOTATOES iphone uncooked

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can 28% CHOOSE CANNED

frozen 14% PREFER FROZEN

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people silos

5

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ncsweetpotatoes.com healthy eater

UK ag / Big Ben

instant pot

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