2024 Demand for Sweetpotatoes

ncsweetpotatoes.com ? 6 Sustainability Grower info Calories Safety GMO-free GMO Price Sustainability Grower info Calories Safety GMO-free Availability/seasonality GMO Price Nutritional bene ts How to prepare,cook and season Where sweetpotatoes were grown How to storesweetpotatoesproperly Expiration date HOW TO PREPARE, COOK AND SEASON 24% Price Nutritional bene ts How to prepare,cook and season Where sweetpotatoes were grown How to storesweetpotatoesproperly Expiration date WHERE SWEETPOTATOES WERE GROWN 23% Sustainability Grower info Calories Safety GMO-free Availability/seasonality GMO Grower info Calories Safety GMO-free Availability/seasonality GMO Sustainability Grower info Calories Safety SUSTAINABILITY 18% Sustainability Grower info Calories Safety GMO-free GMO GROWER INFO 16% Safety Sustainability Grower info Calories Safety GMO-free Availability/seasonality GMO GMO-FREE 12% Sustainability Grower info Calories Safety GMO-free Availability/seasonality GMO AVAILABILITY/ SEASONALITY 11%

WHAT CONSUMERS WANT TO KNOW ABOUT SWEETPOTATOES Nutritional bene ts Price

Price

Certain educational barriers prevent consumers from buying. While the general sweet potato consumer cares about storage information and its sustainability, different groups have different needs and questions that need to be answered to unlock potential barriers to buying. Nutritional bene ts How to prepare,cook and season

Nutritional bene ts

Price

Where sweetpotatoes were grown

How to prepare,cook and season

Price PRICE 53%

Nutritional bene ts NUTRITIONAL BENEFITS 31% Sustainability

How to prepare,cook and season

onal bene ts

How to storesweetpotatoesproperly

Where sweetpotatoes were grown

Price

How to prepare,cook and season

Nutritional bene ts

Sustainability Where sweetpotatoes were grown

are,cook and season

Expiration date EXPIRATION DATE 21% Grower info

HOW TO STORE SWEETPOTATOES PROPERLY 23% Grower info

Price

How to storesweetpotatoesproperly Nutritional bene ts

Where sweetpotatoes were grown

How to prepare,cook and season

Expiration date How to prepare,cook and season How to storesweetpotatoesproperly Calories

tional bene ts otatoes were grown

How to storesweetpotatoesproperly

Ava

Where sweetpotatoes were grown

CALORIES 15%

Expiration date SAFETY 12%

Expiration date

pare,cook and season Calories weetpotatoesproperly

Where sweetpotatoes were grown

GMO

How to storesweetpotatoesproperly

tpotatoes were grown Safety ration date

How to storesweetpotatoesproperly GMO-free