2024 Demand for Sweetpotatoes

DIFFERENT DEMOGRAPHICS POSE DIFFERENT QUESTIONS

dollar sign dollar sign

skyscraper/urban skyscraper/urban

COOKING ICONS COOKING ICONS boomer boomer

boomer boomer

adult + 1 kid adult + 1 kid

pantry pantry

high income high income

baked baked

BABY BOOMERS WANT TO SEE DETAILS ABOUT NUTRITIONAL INFORMATION AND GEOGRAPHY

HIGH INCOME HOUSEHOLDS PRIORITIZE KNOWING THAT THEIR SWEETPOTATOES ARE GMO-FREE *

high income high income

globe globe

action icon action icon

rural rural

fried fried

rural rural

ay cake (celebration?) ay cake (celebration?)

quote icon quote icon RURAL CONSUMERS CARE ABOUT GEOGRAPHY AND WHERE THEIR SWEETPOTATOES CAME FROM

urban urban

boiled boiled URBAN CONSUMERS FIXATE ON USE-BY DATES AND SAFETY INFO ABOUT THEIR SWEETPOTATOES

urban urban

iphone iphone

can can

grilled grilled shopping list shopping list

*All sweetpotatoes are 100% GMO free.

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